The Macdonald Group began with Stephen Macdonald assisting clients in buying and selling their real estate in the Seattle area more than 25 years ago. His background in contract law, finance and construction position him to serve clients at a high level in the real estate process.
The Start
The Process
Skillful negotiation, cutting-edge marketing with knowledge & proficiency in the marketplace have allowed Stephen and his team to successfully serve countless clients in their real estate goals over the years. April brings over 10 years of marketing and design expertise to the team, Aman brings years of marketing and sales expertise, and Jack skillful negotiation and social media prowess. As a result, the Macdonald Group has emerged as one of Seattle’s top producing real estate teams.
How to Sell Your Home Successfully
Our Proven Process for Selling Your Home Successfully
Selling your home is one of the largest financial and emotional decisions you’ll make. With over 25 years of local real estate experience, our team understands that one of the biggest concerns sellers have is leaving money on the table. That’s why we follow a proven process designed to help you sell for the best price and terms while keeping the experience smooth and stress-free.
Clarifying Your Goals and Timeline
Every successful home sale starts with understanding your goals. We take time to discuss your timeline, expectations, and any concerns you may have. By clearly defining your objectives from the beginning, we create a strategy that aligns with your next move and helps you feel confident throughout the selling process.
Understanding Market Conditions and Pricing Strategically
Pricing your home correctly is essential. Pricing too high can cause a home to sit on the market, while strategic pricing creates buyer confidence and urgency. We analyze current market conditions and complete a Competitive Market Analysis (CMA) to determine your home’s true value compared to similar homes in the area.
Preparing Your Home to Make a Strong First Impression
How your home looks online and in person directly impacts the final sale price. We help coordinate updates such as interior and exterior painting, landscaping, lighting, and minor improvements that enhance your home’s appeal. Properly prepared and staged homes often sell for about 5% more on average. Through the Compass Concierge Program, eligible sellers can complete these updates upfront and pay for them at closing.
Creating a Customized Marketing Strategy
Most buyers begin their home search online, which makes marketing critical. Your home is launched with a customized marketing strategy targeting local, national, and international buyers. This includes professional photography, drone footage, video marketing, digital floor plans, targeted advertising, social media campaigns, email marketing, and broad listing exposure across major platforms.
Managing Showings, Feedback, and Negotiations
We closely monitor online activity, in-person showings, and buyer feedback. Using real-time data, we adjust our strategy when needed and negotiate offers to secure the best possible price and terms based on your goals.
Guiding the Transaction Through Closing
Once your home is under contract, we manage every detail through closing. This includes contracts, inspections, financing, contingencies, deadlines, and coordination with all parties involved. Our role is to ensure a smooth, on-time closing with as little stress as possible.
Selling a home can feel overwhelming, but this is what we do every day. If you’re thinking about selling, we’re here to help you navigate the process with confidence. Contact our team today to learn how our proven approach can help you achieve your real estate goals.